Pocky is a delicious, savory, creame dipped snack. Their motto is “happiness in a box” and this design shows exactly that. The font was chosen because it resembles the snack itself. The vibrant colors are meant to catch the eye and represent the different flavors. The drip effect is to show they are a dipped snack and add visual interest to the overall design. Lastly, the die cut helps show off the awesome snacks inside.